Medias Influence On Visual Content - 2460 Words

Most advertisements are consisted of pictures and videos, which are designed to propagandize the corporate image and do persuade to public, they always focus on rhetorical figures constructed from visual rather than verbal elements (Phillips McQuarrie, 2004:114). Advertisement is ubiquitous and forms a vast superstructure with an apparently autonomous existence and an immense influence (Gottschalk, 1999:316). Consumers may learn inferences under the influence of communicators’ desireï ¼Ë†O’Donohoe,2001:91 ; Mick McQuarrie,2003:424ï ¼â€°Plus, according to scientific research on human brain, selection on visual content can produce a fast electrical response in the left-brain hemisphere, which suggests the companies have to creative the most†¦show more content†¦At the beginning of Rimowa commercial, a man shows up on the screen with confused eyes, it seems that he is in a street market and the background music is full of exotic tune. Then he unfolds a map. Ap parently, this man doesn’t belong to this place. He stops and asks a people whom looks like a local, and naturally, he puts the silver luggage that has groove structure of the shells (Rimowa 2016) on his back side. However, this side is a slope and the case rolls down the steps. The owner doesn’t notice that, still concentrates on the guide’s explanations. With the ringing crash sounds, the case smashes on the rock stairs, bounces and falls for three times. At the same time the case flies out the narrow alley, a van passes by. The case drops into the car hopper. It looks like the luggage will be took away by the van. But, by a lucky coincidence, one clasp on the car hopper is loose. When the van turn left on a crossing, the right side baffle opens, and the case is been threw out. It hits roadside rocks, lies on the road. Some teenagers see this happen, they stretch out their bodies, want to seize this case. Suddenly, a short, emaciated boy carries the case and c hased by other teenagers. It can be seen in the frames that this boy really wants to own this case, but--- he finally comes

When We Dead Awaken Writing as Re-Vision and In...

Women. Adrienne Rich says we have our work cut out for us. Alice Walker says we could do so much given the artistic chance. Patricia Williams says that we are not sleeping. I listen and relate to these women. And I wonder what do I say? I am a woman. I dont know what it means for me to be a woman. I just am. Be Insatiable. Be insatiable and still a woman. Stand for your beliefs, be a bitch and yet stay soft and sexy and agreeable. I feel like a lousy commercial for some perfume, I can bring home the bacon, fry it up in the pan, and never let you forget youre a man, because Im a woman. I am caught in the crossfire of who I am and who I ought to be according to everybody else. Is this what Williams dream†¦show more content†¦I am an active Mormon woman, but I feel I am neither oppressed nor second class. However, because of prejudices both within and without I feel that I can not fully express myself. Those around me that are my same religion and culture have a hard time seeing outside. They dont attempt to understand from a non-Mormon point of view. Those that are not my religion are tainted because of the predominance of the belief system, and I would say often times their narrow-minded prejudices of others. In class, missionary work came up, the superiority of missionary work. I heard that and it made me mad. But I said nothing. I didnt want to impose my majority view. I didnt want to offend and I wanted to find the right wording for my feelings. But before I could reword my reaction and temper my anger, the class was over, the topger, the class was over, the topic forgotten. I never felt superior and I was a missionary. I went on a mission to share the things that I believed with anyone who would listen. I felt unqualified. What did I know of life? I felt scared, I felt anxiety. I went to Natchez, Mississippi. I felt out of place. And I felt humbled by these people that would let me into their homes and lives. How could white middle class me do this? Let me explain. I found out that no matter in whom or what you believe about spirituality, the discussion of it can come from the heart of a person. As a missionary,Show MoreRelatedKhasak14018 Words   |  57 Pagescontributed six novels, seven collections of short stories, six collections of political essays and a volume of satire. He has also translated his own works into English. He was a true visionary and India’s foremost fabulist in the recent past. His writing is as evocative as that of William Cuthbert Faulkner and Gabriel Garcia Marquez. Speaking of his enormous range one can notice his transition from the angry young man to t he mature transcendentalist in his novels. His economy of words, intensive broodingRead MoreSda Manual Essay101191 Words   |  405 Pagesin the Place of Worship ..................... 76 Arrangements for Church Meetings.......................................... 77 Hospitality ................................................................................ 77 Unauthorized Speakers in Our Churches ................................. 77 Place of Music in Worship ............................................................ 78 Place of Music in Worship ....................................................... 78 Sing With the Spirit and the

Equity Research Report Hul Free Essays

EQUITY RESEARCH REPORT (HUL) FMCG SECTOR INDIA OUTLOOK The burgeoning middle class Indian population, as well as the rural sector, present a huge potential for this sector. The FMCG sector in India is at present, the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. This sector is expected to grow to a USD 33 billion industry by 2015 and to a whooping USD 100 billion by the year 2025. We will write a custom essay sample on Equity Research Report Hul or any similar topic only for you Order Now This sector is characterized by strong MNC presence and a well established distribution network. In India the easy availability of raw materials as well as cheap labour makes it an ideal destination for this sector. There is also intense competition between the organised and unorganised segments and the fight to keep operational costs low. CHALLENGES TO FMCG SECTOR * Increasing rate of inflation, which is likely to lead to higher cost of raw materials. * The standardization of packaging norms that is likely to be implemented by the Government by Jan 2013 is expected to increase cost of beverages, cereals, edible oil, detergent, flour, salt, aerated drinks and mineral water. * Steadily rising fuel costs, leading to increased distribution costs. The present slow-down in the economy may lower demand of FMCG products, particularly in the premium sector, leading to reduced volumes. * The declining value of rupee against other currencies may reduce margins of many companies, as Marico, Godrej Consumer Products, Colgate, Dabur, etc who import raw materials. HIGH GROWTH DRIVING FACTOR * Increasing rate of urbanization, expected to see major growth in coming years. * Rise in disposable incomes, resulting in premium brands having faster growth and deeper penetration. * Innovative and stronger channels of distribution to the rural segment, leading to deeper penetration into this segment. Increase in rural non-agricultural income and benefits from government welfare programmes. * Investment in stock markets of FMCG companies, which are expected to grow constantly. This sector will continue to see growth as it depends on an ever-increasing internal market for consumption, and demand for these goods remains more or less constant, irrespective of recession or inflation. Hence this sector will grow, though it may not be a smooth growth path, due to the present world-wide economic slowdown, rising inflation and fall of the rupee. This sector will see good growth in the long run and hiring will continue to remain robust DEMAND FOR FMCG SECTOR Confidence of consumer product makers is waning as a delayed  monsoon  and lingering weakness in the economy threaten to subdue revenue growth for the sector in the next two quarters. Several marketers, including Dabur, Marico,  Godrej Consumer Products Ltd  (GCPL),  ITC  and  Emami, fear pressure on premium products and rural demand – two important growth drivers – in the coming months as sustained high  inflation  and a hold-up in monsoon could prompt buyers to tighten purse strings. While the high-end, super-premium segment does not get impacted by inflation, demand in the mass premium segment could contract if overall economic sentiment does not improve,† said Sunil Duggal, CEO ofDabur India, the maker of Real juices and Vatika shampoo. ABOUT HUL HUL is the market leader in Indian consumer products with presence in over 20 consume r categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Seventeen of HUL’s brands featured in the  ACNielsen  Brand Equity list of 100 Most Trusted Brands Annual Survey (2011). The company also happens to have the highest number of brands in this list, with six brands featuring in the top 15 list. The company has a distribution channel of 6. 3 million outlets and owns 35 major Indian brands. Its brands include LABOR COST IN INDIA IS THE LOWEST AMONG THE EMERGING ASIAN COUNTRIES HUL RATIOS RATIO| 2012| 2011| 2010| 2009| 2008| Current Ratio| 0. 8954| 0. 9000| 0. 81268| 0. 9834| 0. 65823| Quick Ratio| 0. 4978| 0. 4711| 0. 48604| 0. 5436| 0. 27253| Cash Flow Liquidity ratio| 0. 6038| 0. 5519| 0. 80573| 0. 6679| 0. 38392| Average Collection Period| 13. 343| 17. 560| 14. 0918| 10. 01| 12. 2710| Days Inventory Held| 48. 957| 59. 526| 53. 1215| 51. 365| 60. 4530| Days Payable Outstanding| 73. 481| 81. 979| 104. 886| 66. 724| 87. 8556| Account Receivable turnover| 27. 355| 20. 785| 25. 9014| 36. 494| 29. 7448| Accounts Payable Turnover| 3. 6017| 3. 0947| 2. 43856| 3. 9712| 3. 01573| Inventory Turnover| 5. 4059| 4. 2619| 4. 81485| 5. 1589| 4. 38272| Fixed assets turn over| 10. 36| 9. 01| 8. 01| 12. 34| 8. 87| Total Assets Turnover| 4. 9807| 5. 4970| 6. 59332| 7. 9313| 8. 55871| Debt Ratio| 0| 0| 0. 00402| 0. 1683| 0. 06321| LONG TERM DEBT TO CAPITAL EMPLOYED| 0| 0| 0. 00402| 0. 683| 0. 06321| gross profit ratio| 16. 449| 40. 107| 41. 4842| 49. 423| 51. 688| Operating Profit Ratio| 16. 456| 15. 911| 16. 8758| 15. 909| 18. 0540| Net Profit Ratio| 11. 947| 11. 520| 12. 2033| 12. 268| 13. 8754| Return on Investments| 59. 509| 63. 326| 80. 4618| 97. 307| 118. 755| Return on Equity| 76. 068| 84. 339| 81. 1040| 117. 42| 127. 232| Cash Return on Assets| 0. 4351| 0. 5281| 1. 29341| 0. 7963| 1. 07195| Price to Earning| 18. 569| 26. 227| 30. 0113| 37. 728| 56. 8245| Peer comparison s. no. | Name | Market capitalisation| Sales turnover| Net profit | Total assets| 1| GODREJ| 22933. 3| 2980. 08| 604. 39| 2761. 43| 2| DABUR| 22448. 83| 3759. 33| 463. 24| 1576. 54| 3| MARICO| 13361. 56| 2970. 30| 336. 58| 1677. 27| 4| EMAMI| 9101. 40| 1389. 82| 256. 81| 804. 23 | 5| PG| 8103. 50| 1297. 41| 181. 29| 600. 62| 6| GILLETTE| 7130. 13| 1232. 90| 75. 73| 600. 33| 7| JYOTHY LABS| 2860. 82| 662. 97| 83. 52| 1226. 42| 8| BAJAJ CORP. | 2926. 40| 473. 31| 120. 09| 427. 86| 9| HUL| 118139| 22116. 37| 2691. 40| 3512. 93| BALANCE SHEET OF HUL| ——————- in Rs. Cr. ——————-| | Mar ’12| Mar ’11| Mar ’10| Mar ’09| Dec ’07| | | 12 mths| 12 mths| 12 mths| 15 mths| 12 mths| | | | | | | Sources Of Funds| | | | | | | | | | Total Share Capital| 216. 15| 215. 95| 218. 17| 217. 99| | | | | | | Equity Share Capital| 216. 15| 215. 95| 218. 17| 217. 99| 217. 75| | | | | | Share Application Money| 0. 00| 0. 00| 0. 00| 0. 00| 0. 00| | | | | | Preference Share Capital| 0. 00| 0. 00| 0. 00| 0. 00| | | | | | | Reserves| 3,296. 11| 2,417. 30| 2,364. 68| 1,842. 85| 217. 75| | | | | | Revaluation Reserves| 0. 67| 0. 67| 0. 67| 0. 67| 0. 67| | | | | | Networth| 3,512. 93| 2,633. 92| 2,583. 52| 2,061. 51| 1,439. 24| | | | | | Secured Loans| 0. 00| 0. 00| 0. 00| 144. 65| 25. 2| | | | | | Unsecured Loans| 0. 00| 0. 00| 0. 00| 277. 30| 63. 01| | | | | | Total Debt| 0. 00| 0. 00| 0. 00| 421. 95| 88. 53| | | | | | Total Liabilities| 3,512. 93| 2,633. 92| 2,583. 52| 2,483. 46| 1,527. 77| | | | | | | Mar ’12| Mar ’11| Mar ’10| Mar ’09| Dec ’07| | | | | | | | 12 mths| 12 mths| 12 mths| 15 mths| 12 mths| | | | | | | Application Of Funds| | | | | | | | | | G ross Block| 3,574. 67| 3,759. 62| 3,581. 96| 2,881. 73| 2,669. 08| | | | | | Less: Accum. Depreciation| 1,416. 88| 1,590. 46| 1,419. 85| 1,274. 95| 1,146. 57| | | | | | Net Block| 2,157. 79| 2,169. 16| 2,162. 11| 1,606. 8| 1,522. 51| | | | | | Capital Work in Progress| 210. 89| 299. 08| 273. 96| 472. 07| 185. 64| | | | | | Investments| 2,438. 21| 1,260. 68| 1,264. 08| 332. 62| 1,440. 81| | | | | | Inventories| 2,516. 65| 2,811. 26| 2,179. 93| 2,528. 86| 1,953. 60| | | | | | Sundry Debtors| 678. 99| 943. 20| 678. 44| 536. 89| 443. 37| | | | | | Cash and Bank Balance| 510. 05| 281. 91| 231. 37| 190. 59| 200. 11| | | | | | Total Current Assets| 3,705. 69| 4,036. 37| 3,089. 74| 3,256. 34| 2,597. 08| | | | | | Loans and Advances| 1,314. 72| 1,099. 72| 1,068. 31| 1,196. 95| 1,083. 28| | | | | | Fixed Deposits| 1,319. 9| 1,358. 10| 1,660. 84| 1,586. 76| 0. 75| | | | | | Total CA, Loans Advances| 6,340. 40| 6,494. 19| 5,818. 89| 6,040. 05| 3,681. 11| | | | | | Deffered Credit| 0. 00| 0. 00 | 0. 00| 0. 00| 0. 00| | | | | | Current Liabilities| 5,688. 44| 6,264. 21| 5,493. 97| 4,440. 08| 4,028. 41| | | | | | Provisions| 1,945. 92| 1,324. 98| 1,441. 55| 1,527. 98| 1,273. 90| | | | | | Total CL Provisions| 7,634. 36| 7,589. 19| 6,935. 52| 5,968. 06| 5,302. 31| | | | | | Net Current Assets| -1,293. 96| -1,095. 00| -1,116. 63| 71. 99| -1,621. 20| | | | | | Miscellaneous Expenses| 0. 00| 0. 00| 0. 00| 0. 0| 0. 00| | | | | | Total Assets| 3,512. 93| 2,633. 92| 2,583. 52| 2,483. 46| 1,527. 76| | | | | | CAPITAL ASSET PRICING METHOD 1. REQUIRED RATE OF RETURN = Risk free return +? (Risk premium) Ri = Rf + ? (Rm – Rf) = 8. 1 +0. 27 (6. 5) Ri = 9. 855% 2. ZERO GROWTH MODEL Where, dividend = Rs. 7. 5 Po = d/r = 7. 5/9. 855% Po = 76. 10 3. CONSTANT GROWTH MODEL (GORDON MODEL) PO = DO(1+g) r-g d1 r-g Where , growth rate = historical growth of average dividend paid of last 5 years g = 6. 75% = 7. 5(1+6. 75%) (9. 855-6. 75)% PO = 258. 266 4. Implicit growth P0 = d1 R – g Where, po = 534. 25, d1=8. 006 , r= 9. 855% P0 = d1 R – g 534. 25= 8. 006/ (0. 098-g) G= 0. 083 or 8. 3% Cash flow model Ri = 9. 855% Calculation of growth rate of cash flows =(1. 69*1. 51*. 54)1/3 -1 = . 1128 =11. 28% Assuming the abnormal growth of (11. 8%) is for 2 years, and after this the company is back to normal growth trajectory of 6% growth rate Cash flow from operation = 2884. 24 crore Vc = 2884. 24(1+. 1128)/(1+. 09) + 2884. 24(1+. 1128)2/(1+. 09)2 + 2884. 24(1+. 1128)2(1+. 06) (9. 855-6)% (1. 09)2 Vc = 88605 Vp = 0 Vd = 1000 Therefore, Ve = Vc – Vp – Vd = 88605-1000 = 85605 crore Total no. of shares outstanding = 216. 15 crore Po = Ve Total no. of shares outstanding = 85605/216. 15 Po = 396. 04 MULTIPLE MODEL p/e of company=32. 95 p/e of industry = 44. 0 price of company’s share = 534. 25 earnings for the company’s stock = price of co. stock p/e of the co. =534. 25/32. 95 Earnings for the company’s stock = 16. 21 Po = Earnin g’s of company*P/E of industry =16. 21*44. 50 Po = 721. 345 Analysis: The current market price of the stock is Rs.. 534. 25 , as per the valuation of stock under distinct method , it is assessed that the stock is overvalued therefore new buyers should not invest at this point, whereas, those who are invested in share are advised to sell the share and enjoy the profits Performance of stock in last 1 year How to cite Equity Research Report Hul, Essays

Strategies for Global Business Marketing

Question: Discuss about the Strategies for Global Business Marketing. Answer: Introduction: The global brand chosen for the expansion is Cartier. It is a French luxury goods conglomerate company. The company is well known for manufacturing, designing, selling and distributing the jewellery but has been best known for its wristwatches and necklaces. The diamond necklace as Bestiary has produced a long sales history to the celebrities and loyalties. Cartier has been headquartered in Paris, France and it serves the royalties all over the world. In addition, it has a wide portfolio of the products of fashion accessories such as leather goods, eyewear, and perfumes, fine objects, women and men watches. Cartier is regarded as the global brand because it is recognized all over the world and its products are ever evolving (Sullivan Mort et al., 2012). It has evolved from a brand into a lifestyle and has a network of 300 plus boutiques. Global brands are those whose products are recognized all over the world (Alden et al., 2013). On the other hand, the geographical spread of Cartier is fantastic and different shops have been added by the brand in the market of Japan, Middle East, America and Europe. The products of the company are sold and recognized as most valuable brand in almost all parts of the world. It also has a clear demonstration of brand leadership. Cartier is the forefront of the global luxury brand according to the report of Interbrands Best Global brand (Au.cartier.com, 2016). Discussion: The host country chosen for the expansion of Cartier, is Australia. As per studies, Australian culture is the most diversified in the world. The detailed discussion of culture of Australia is done by using the Hofstede model. The culture of country is measured on six dimension using this model. Power distance- On this dimension, Australia scores low. The reason for establishing hierarchy within the organization is convenience. Managers are reliable on teams and individual employees for the expertise and superiors are easily accessible. Information between the managers and employees are shared frequently. Communication is participative, direct and informal. Individualism- Australia is a highly individualistic country and has a score of 90 on this dimension and has a loosely knit society where people are expected to look after themselves and their immediate families. The employees are expected to display initiative and be self-reliant in the business world. Moreover, the decisions to hire and promote the employees are based on evidence or merit of what one is capable of doing or has done. Masculinity- Australia is considered as a Masculine society and it scores 61 on this dimension. The behaviour of people at work, place and school is based on the shared values that the people should strive to the best they can. The achievements and success in life of the people determines the basis of promotion and hiring decisions at the work place. In case of conflict between the people, the goal is to win and it is resolved at an individual level. Uncertainty avoidance- Australias score is intermediate in this dimension and it scores 51 as per the criteria. Long-term orientation- In this regard, the culture of Australia is a normative culture. Australia stands at 21 in this dimension. There is a strong concern among the people in the event of establishing the absolute truth. Conversely, the people are normative in their thinking and are exhibiting great respect for their traditions (Vitell et al., 2013). They focus on achieving the quick results and have a relatively small propensity to save for the future. Indulgence- Australia has a high score of 71 in this dimension. It is regarded as an indulgent country. The people who are classified as highly indulgent are classified by achieving high score depicting the willingness so that their impulses are realized. The Australians exhibit desires about having fun and enjoying life and they have a tendency towards optimism and possess a positive attitude (Venaik et al., 2013). The people place a higher degree of importance on leisure time. People act in a way they are pleased and they spend money as they wish. Impact of the introduction of the products of Cartier on Australia: The target market of Cartier are the people who belongs to the luxury sector of the market. These people are the individual who are having the socio economic status and classified at the top end spectrum of wealth. Moreover, the target consumers after launching the products are spending heavily on the famous luxury brand and on authentic items as they intend to enhance their position and image in the society (Xu, 2013). There are portfolio of products offered by Cartier. For example, Cartiers watches cost as high as the cost of newly acquired car. Brisbane is the first market in Australia, where Cartier has opened its boutique store. It has also opened its store in Melbourne as well as in Sydney. However, the Brisbane market was ready for accepting the high price jewellery powerhouse as the people are well educated and are willing to spend large amount of money on the fashion accessories (Schlegelmilch, 2016). Cartier would lose lots of money if they miss out opening stores in Australia. The Brisbane luxury precinct are firmed up as the addition of Cartier store had attracted the high-end retailers. The fashionistas in the market of Brisbane and Sydney have shown an advancement in growing to the introduction of the wide range of products from Cartier. Consumers have also become more sophisticated as result of the introduction of the product such as high-end wristwatches (Au.cartier.com, 2016). This is indicative of the fact that the consumers in the market of Brisbane is becoming more cosmopolitan and fashion conscious. Moreover, the shoppers in the Brisbane market have been crying out for good international global brands. In addition, introduction of Cartier has made the branded fashion items at their doorstep. The Cartier jewellery has given the precious stones a power of attraction on women and women accounts for a large part of fair audience in Australia. However the consumers in Australia are becoming increasingly sophisticated and evolving and people are becoming more educated and knowledgeable about the range of watches available withy Cartier (Reebonz Australia, 2016). A new collection that is Sortilege de Cartier attempts to capture the personality, lifestyle and motives and this constitute good psychographic segmentation for the brand. Marketing of the products of Cartier in Australia: The marketing of the luxurious products by Cartier would be boosting and enhancing the culture of elite class of Australians because products like watches and jewellery has become a byword for luxury. The charming designs of the products of the brand speaks of excellence and this is the reason that the brand pioneered and gained elite status. Moreover, it depicts an expert blend of passion, valour and sophistication as they should not be missed because they outline the fashion staples of daily outfit. Cartier has marketed its products through the online and social media platform. This has helped in gaining the target market attention. On the other hand, the staging of site on sites like Ice Online boast one of the largest collection of high-end Cartier watches in Australia (Iceonline.com.au, 2016). Customers have been targeted by offering the online discounts on the sales price for the wide variety of timepieces of Cartier. There are few Cartier boutiques opened in Australia. Luxury brand make use of digital technologies to market their products (Gabrielsson et al., 2012). In Australia, Cartier has enhanced the brand awareness among consumers by making use of internet. The brand distributes its collections through the Cartier boutiques worldwide and collections are sold to the retailers through the authorized dealers. Conversely, Cartier has marketed its jewellery through the online site such as Reebonz, which is the premium destination for buying the Cartier jewellery. This luxury brand has offered up to 70% discount on the stunning jewelleries and other accessories. Figure: Jewellery by Cartier (Source: Au.cartier.com. Rings 2016) The above image is the jewellery collection of Panthere De Cartier. This is an iconic symbol of Cartier and it resembles resilience and elegance which are white or yellow gold and diamonds that are embodied in the tsovarite garnet eyes (Iceonline.com.au, 2016). This sophisticated jewellery is targeting the elegant class of consumers and it makes a versatile statement piece. However, the collections are sold via the online retail as it has its own websites as its distribution channel. The various distribution channels of Cartier has been able to meet the needs of fashion conscious consumers. Moreover, the people in need of the items of international global brands are provided with the elegant watches, classic watches and many more. This has helped the elite class customers to get the desired products at their doorstep (Yaprak Cavusgil, 2015). Recommendation: It is not long time that Cartier has opened its stores in Australia. Moreover, the consumers of Australia has the potentialities and they are driven by the fashion trends. Therefore, Cartier should take the appropriate strategic approach in marketing its collection to experience huge volume of sales. Conclusion: The report presented above presents the fact that the culture market of Australia has received upliftment and has become more cosmopolitan. This is in light of the introduction of the products by the luxury brands such as Cartier. The responses of people have been quick and adaptive to the changing culture due to the introduction of these classic and sophisticated collections. They have even become increasingly aware of the fashion trends and styles. Hence, they seem more inclined towards buying the jewellery and watches for maintaining the etiquettes of culture. Reference: Alden, D. L., Kelley, J. B., Riefler, P., Lee, J. A., Soutar, G. N. (2013). The effect of global company animosity on global brand attitudes in emerging and developed markets: does perceived value matter?Journal of International Marketing,21(2), 17-38. Au.cartier.com. Rings. (2016).Retrieved 29 December 2016, from https://www.au.cartier.com/en-au/collections/jewelry/categories/rings.htmlCartier Jewellery. (2016). Reebonz Australia. Retrieved 29 December 2016, from https://articles.reebonz.com/designer-jewellery/cartier-jewellery/Cartier Watches | Ice Jewellery Australia. (2016). Iceonline.com.au. Retrieved 29 December 2016, from https://www.iceonline.com.au/watches/cartier/ Gabrielsson, P., Gabrielsson, M., Seppl, T. (2012). Marketing strategies for foreign expansion of companies originating in small and open economies: the consequences of strategic fit and performance.Journal of International Marketing,20(2), 25-48. Schlegelmilch, B. B. (2016). Entering Global Markets. InGlobal Marketing Strategy(pp. 43-61). Springer International Publishing. Sephora - Roma - Cartier boutiques and authorised partners. (2016).Au.cartier.com. Retrieved 29 December 2016, from https://www.au.cartier.com/en-au/find-boutique/store-locator-listing/australia/sydney/boutique-cartier-sydney-castlereagh-street-BTQ112.html?sw=httpssw=http Sullivan Mort, G., Weerawardena, J., Liesch, P. (2012). Advancing entrepreneurial marketing: Evidence from born global firms.European Journal of Marketing,46(3/4), 542-561. Venaik, S., Zhu, Y., Brewer, P. (2013). Looking into the future: Hofstede long term orientation versus GLOBE future orientation.Cross Cultural Management: An International Journal,20(3), 361-385. Vitell, S. J., Nwachukwu, S. L., Barnes, J. H. (2013). The effects of culture on ethical decision-making: an application of Hofstedes typology. InCitation Classics from the Journal of Business Ethics(pp. 119-129). Xu, S. (2013). Drivers of Global Business Success: Lessons from Emerging Markets.European Journal of Marketing. Yaprak, A., Cavusgil, S. T. (2015). Global Sourcing: An Overview of Offshore Investment Strategies. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 128-131). Springer International Publishing.

Educational Plan For Health Care Students

Free Essays on Almost Everyone Does It.

Almost Everyone Does It When it comes to children’s books, there are so many choices. It’s hard to find one that will have a good effect on your children. You want to find books that can entertain as well as inform your kids about life and what is good and or bad and how to distinguish which is which. Taro Gomi, a Japanese author of children’s books, has some of the best ideas on how to get their attention and keep them entertained for a long period of time. In Taro’s book, Everyone Poops, he gives us reasons to celebrate this natural act of every living, breathing, and eating organism. From mammals to reptiles, fish to birds, Taro takes us on an adventure through the different process of â€Å"evacuation† for every species. Everyone Poops is a book that taught millions of children including my self that making a number two is part of life, and it’s okay to do that even if it does smell funny. When I was young and learning how to use the toilet, I never felt comfortable using it for the act of â€Å"number two,† but when my mother noticed this she got the book I consider my childhood bible, Everyone Poops, from a friend who had visited Japan. This book gave me the knowledge of the magic â€Å"number two† and that it was ok to do it. The humorous illustrations and the wording keeps you laughing through the whole thing. The script is both simple and humorous. The book starts off, â€Å"An elephant makes a big poop. A mouse makes a tiny poop. A one-humped camel makes a one humped poop, and a two-humped camel makes a two humped poop.† (Gomi) That’s just the type of humor that kids can understand and laugh about while they learn. It gave me the courage to do it, and I’m sure it did the same for many others. To this day, I owe my bathroom skills to Everyone Poops. I was first introduced to Taro’s work as a young child when it was in its original Japanese text; but the illustrations were enough to get the whole idea, and t... Free Essays on Almost Everyone Does It. Free Essays on Almost Everyone Does It. Almost Everyone Does It When it comes to children’s books, there are so many choices. It’s hard to find one that will have a good effect on your children. You want to find books that can entertain as well as inform your kids about life and what is good and or bad and how to distinguish which is which. Taro Gomi, a Japanese author of children’s books, has some of the best ideas on how to get their attention and keep them entertained for a long period of time. In Taro’s book, Everyone Poops, he gives us reasons to celebrate this natural act of every living, breathing, and eating organism. From mammals to reptiles, fish to birds, Taro takes us on an adventure through the different process of â€Å"evacuation† for every species. Everyone Poops is a book that taught millions of children including my self that making a number two is part of life, and it’s okay to do that even if it does smell funny. When I was young and learning how to use the toilet, I never felt comfortable using it for the act of â€Å"number two,† but when my mother noticed this she got the book I consider my childhood bible, Everyone Poops, from a friend who had visited Japan. This book gave me the knowledge of the magic â€Å"number two† and that it was ok to do it. The humorous illustrations and the wording keeps you laughing through the whole thing. The script is both simple and humorous. The book starts off, â€Å"An elephant makes a big poop. A mouse makes a tiny poop. A one-humped camel makes a one humped poop, and a two-humped camel makes a two humped poop.† (Gomi) That’s just the type of humor that kids can understand and laugh about while they learn. It gave me the courage to do it, and I’m sure it did the same for many others. To this day, I owe my bathroom skills to Everyone Poops. I was first introduced to Taro’s work as a young child when it was in its original Japanese text; but the illustrations were enough to get the whole idea, and t...

The Validity of Perception Essay Example | Topics and Well Written Essays - 1250 words

The Validity of Perception - Essay Example This is because perceptions that are deep habitually draw attention. Organization of what people perceive is paramount in the creation of reality. This is because the selected information should be arranged in a way which is meaningful so as to make sense to the world. Interpretation and negotiations are necessary to realize a reality in what people perceive. In regard to the video under scrutiny by Scott, the report considers a murder that took place in Lynwood, California where a father was advising the kids on how to get home and do their homework instead of horsing around. A car appeared, and the father got shot from the passenger sit of the approaching vehicle. Investigation kicked off, and the first suspect, Francisco Carrillo who lived in the neighborhood was to answer murder charges. According to the kids in the video by Scott, the person appearing in the photo looked similar to the person who had shot their father from the vehicle, which ironically was moving too fast to ide ntify the people who were in the vehicle. The suspect underwent conviction and sentenced to life imprisonment, just because the kids had said that the person was the one who shot their father. In the investigation, no guns are in the area, the vehicle which the shooter uses to stretch his arm also goes missing. This also applies to the driver who drove the vehicle that was in use by the shooter. Discussion The reading according to Adler, Ronald, Lawrence, and Russell (42) is in a rhetorical condition whereby, the author uses rhetorical question to bring out the argument in the case. Some of the rhetorical questions include; â€Å"so what is wrong?† this question makes the reader continue reading and answer the question. This structure of using rhetorical questions is necessary to make sure that the reader can relate the events in the case. This is because a rhetorical question does not have an exact answer; rather the author uses the questions to help the reader perceive the seriousness. A question like â€Å"Mr. Carrillo’s alibi?† makes the reader what to know more about the person. The author does not answer the question; rather the author leaves the readers to answer for themselves. This writing style helps to send the message in the reading since the reader plays a significant role in filling the blanks left by the rhetorical questions. Apart from the use of rhetorical questions, there is the use of rhetorical figures such as Folsom Prison to explain the lock up situation of the suspected shooter since the evidence brought before the judge is not concrete enough to put the suspect to prison. Perception The perception is a process which affects the communication with others according to the reading. In the earlier introduction regarding to perception, there are two define classes, the first order and second order. Influence on perception Perception, which involves the selection, organization, interpretation and negotiation of informatio n, is under the influence of many factors. Psychological influences in regard to the study works of Adler, Ronald, Lawrence, and Russell (41) arise from the physical environment and the difference of one’s body to that of another person. Interpersonal relationships arise from the differences in the way people receive sensory information. Developmental differences shape perceptions since age gives allowance for a vast scope and much experience. The relation

Missiongoalobjective Essay Example | Topics and Well Written Essays - 500 words

Missiongoalobjective - Essay Example Process/Administration: The daily working of the institution consists of a non-conventional setting, wherein patients are not only made to undergo treatment, but are also provided with opportunities to grow spiritually. The treatment provided is on par with global standards, as numerous big names of the world of medicine have a tie up with us, in providing low-cost services. Learning : Patients are firstly provided with the complete picture of the disease and their health condition. We believe in taking the patient into confidence and in helping them, by letting them help themselves as well. During this phase, we also provide them with opportunities to strengthen themselves and face with situations with positivism and optimism. Action / Behavioural: In order to bring about an optimistic outlook and increase confidence levels, patients are provided with yoga training, are made to attend interactive seminars and are also presented with opportunities that entertain them, while still educating them and imparting them the resilient spirit required. Program: Ultimately, the objective fo the institution is to increase the quality of life and accentuate what the Lord has bestowed upon

Vitamin K Essay Example | Topics and Well Written Essays - 500 words

Vitamin K - Essay Example Later, after several weeks, Dam found severe bleeding among the chickens, thus discovered the need for the coagulation vitamin. At present, vitamin K is introduced to newly born babies hours upon birth in order to prevent bleeding in the brain. Babies are said to have very low levels of vitamin K in their body after they are born (Croucher & Azzopardi, 1994). Breastfed infants are more prone to the deficiency because infant formulas have high levels of vitamin K compared to breast milk. Croucher and Azzopardi (1994) mention that due to low levels of coagulation vitamin in their body, late haemorrhagic diseases have been discovered in breast fed infants who received a single oral dose of vitamin K. As such, repeated dosage is recommended for breastfed babies as a standard practice in many countries such as the U.K. and the U.S. Golding, Greenwood, Birmingham and Mott (1992) report a decreased risk of cancer among infants whose mothers were given vitamin K during labor. However, there is a tendency for the presence of intramuscular vitamin K compared with babies who were given oral vitamin K and those who did not receive vitamin K at all.

Strategies of Negotiations

Strategies of Negotiations Abstract Since early childhood we have learned to negotiate although we probably didnt really realize it. While the tactics we used when we were young were more on an emotional basis we still knew what we wanted and how to get it. We continue to negotiate throughout our daily lives. Negotiation takes proper planning in order for it to be successful. Negotiations often fail for numerous reasons however mainly because we either fail to plan or fail to listen. Therefore it only makes sense that successful negotiations are often driven by the planning and listening. Negotiations are affected by the way individuals communicate, their influencing styles and the way they prepare. While most negotiators go into a negotiation looking for a win-win agreement there are times when companies choose to use hardball tactics no matter what cost. Its important to identify these tactics and know how you will deal with them when confronted. Negotiations In our daily life we negotiate whether its debating what time your child needs to get up for school, with your boss over a project or what to have for dinner. How we handle each one of those negotiations varies based on who were negotiating with. At home we usually dont go through the steps of planning for the negotiation as we must at work. Not because we shouldnt but because of the type of negotiating were doing. In this paper well discuss what negotiation is. Then well discuss how to prepare for negotiations by gathering as much information as possible. Even when you prepare there are reasons negotiations fail and those will be addressed along with how they succeed. Well also discuss things that affect negotiations like communication, influencing styles and preparation. Finally well discuss how not every negotiator goes to the table looking for a win-win bargain. Negotiation is a process when two or more parties who have their own objectives, goal or viewpoint seek to find a common ground and reach an agreement to resolve a matter of common concern or resolve a disagreement. Although individuals may not always realize it negotiations take place several times throughout the day in our every day lives. Anyone who needs to persuade another is the negotiator. From a very young age we have learned to negotiate in order to get our way. Most parties choose to negotiate because they feel they can get a better deal versus settling for what the other has/wants to give. Companies are no different. Companies want the most â€Å"bang for their buck† so to speak. Many companies are better at negotiating than others. That may be due to the individuals they have negotiating on their behalf or it may be because of what theyre negotiating for. Since companies dont divulge their specific strategies, tactics and techniques they use in negotiations one mus t have a plan. This plan must be created outside the negotiation room. According to the Essentials in Negotiations, â€Å"Effective strategy and planning are the most critical precursors for achieving negotiation objectives. (Lewicki, Barry, Saunders. 2007. P. 85) Many times parties go into a negotiation unprepared and end up making concessions that compromising diminishes the profitability of the agreement. â€Å"Research shows that you can achieve the best negotiation outcomes by spending 5x longer preparing for a negotiation than you will actually spend in a negotiation.† (Schroth. 2009) An important part of planning is having a clear and concise proposal before entering into the negotiation. There are many areas you need to consider a few of them are knowing your objectives and the other sides objectives, determining what concessions you can make, how will you achieve your objectives, what will influence the result of the negotiation. It is frequently stated that information is power. Therefore its important to have certain information during a negotiation. You need to know what information you know that the other side does too, what information you know that the other party doesnt have, what information do you have and does the other party have to have prior to negotiating with each other. This is very important when you negotiate with parties who focus on price. Theres other information that is important for instance whats important to the individual youre negotiating with, why do they need to close the deal, how is business for the company during negotiations and how critical is it that they do business with you. The planning phase of negotiation entails all parties finding out as much information as possible prior to discussing any particular deal or alternatives. For example, if you knew that your company was the only one that could meet the requirements, its possible that you could negotiate a more favorable price. If you knew that the other party recently increased their production capability, you might be able to negotiate more favorable terms in return for promising to purchase a definite quantity over a specific time period. By taking the time during the planning stage and listing what information you know and what youll need to know, you will have a better opportunity to negotiate well on your companys behalf. During the bargaining process it is unlikely for the parties to reach an immediate agreement since they usually dont have the same objectives. Usually, agreements must be made where each party must give and receive concessions and it is this is where the payoff of the end result will be determined. When getting ready for negotiations, its recommended you create a reasonable assessment of your perception of the end result. Decide what limitations you have based on your power in the negotiation then figure out what you are ready and capable of conceding to so that you reach an agreement that is , which pleases all involved. Concessions contain two parts; cost and value. Although the words can be used interchangeably they do not mean the same thing. There are times when something is of low cost but great value and vice versa. Therefore its important to know when going into negotiations what is of cost and what is of value to you and your company. During negotiations its possible to concede issues that have minimal dollar cost to you because they may be of great value to the other party. These are the types of concessions you want to proceed with. However, you want to avoid conceding to issues that are of great cost to you regardless of what their value is to the other parties. When planning for negotiations you need to ensure you know what could you reasonably achieve, what is the probable outcome, what is your authority is, what concessions can you concede to and what is their value to both sides. Once that is completed you can then work on planning your strategy. Another part in the planning process is creating a strategy. Youve already established what your objectives are and now you need a plan on how to attain them. During the strategy planning you need to ensure you look at the negotiation from both sides. You cant go into a negotiation with blinders on only looking at it from your viewpoint. If so, you will most likely fail. You need to look forward and think about the other parties strategy. While planning you must be cognizant of the different negotiation tactics and figure out which ones you are comfortable using and realize which ones are being utilized by the other party. We learn to negotiate at a young age in order to get what we want. The tactics used for children are emotional outbursts, stomping our feet, or drawing attention to ourselves in public in order to manipulate our parents. Its amazing that at such a young age we know what we want and what to do in order to obtain it. This approach is considered the positional negotiation and is one-sided. This type of negotiation is holding a strong position and not wanting to know what the basic needs are of the other party therefore we are determined to get the work the best deal at any expense. However, the emotional outburst approach needs to be left to the children and those characters on television. You can not have a relationship and a win-win situation with that approach therefore your negotiation has failed. Negotiations fail for many reasons. Depending on what is being negotiated, who is doing the negotiation and what is at stake. One of the main reasons negotiations fail is due to lack of planning. There is a saying â€Å"failing to plan is planning to fail†. That is exceptionally true when it comes to negotiations. Planning will ensure youre conscious of your objectives and requirements. Although you will need to be a quick thinker and be flexible, in case the other party makes a decision you didnt plan on, you cant just be spontaneous. You have to realize that both parties are interested in mutual problem solving. Remember that youre entering into a relationship therefore you need to be aware of the long-term implications of any decision you make. Negotiations also fail because one person does all the talking and they fail to listen. Its best to listen first and then speak after hearing what others have to say. In John Maxwells book, The 21 Irrefutable Laws of Leadership, he discusses how positional leaders speak first and need the influence of the real leaders to get things done. The real leaders speak later and influence the entire audience. (Maxwell, 2007) This is very important during negotiations if you want to influence the other party. Its important to clarify the agenda prior to solving serious problems. You want to ensure everyone is on the same page and there is no confusion. You do not want to catch the other party off guard and bring up issues theyre not ready to deal with. This will put them on the defense as if youre trying to trick them. You also must elucidate your authority. If you dont have the authority to make certain decisions the other party needs to know that upfront. You will be wasting everyones time if you have to get back with them after conferring with someone who does have the authority. During negotiations its important not to put down others and use threats that cant be carried out. This again will cause the other party to be defensive and create an unfriendly atmosphere. Deliberations will be limited and youre less likely to get what you want. One example of this as stated by Osama El-kadi is when the owner of Harrods, Mr. Al-Fayed, wanted the price to be reduced for Estee Lauder merchandise carried in his store. Mr Al-Fayed that demanded the Chief Executive Officer of Estee Lauder lower the price or he threatened that he would no longer carry the products in his stores. The CEO called his bluff by stating he would have all the goods picked up the following Monday from all his stores. Mr Al-Fayed realized that he made a common negotiator blunder and asked for forgiveness. He also apologetically asked that the CEO not pick up all the goods. Due to the amount of business that Estee Lauder did in Mr Al-Fayeds stores they had the advantage when they went into the negotiation. Mr Al-Fayed used a threat he wasnt ready to carry out and it would have been detrimental to his business and Estee Lauders CEO knew this therefore he called the bluff. That is why you must be willing to go through with a threat if you make it. That is whe re analyzing your position and planning comes into play. Negotiations must be written down. That way both parties know what theyre agreeing to and neither party can argue that something wasnt part of the deal. This also avoids any confusion or misconstruction. Dont hold back information. That doesnt mean talk too much and give up everything however you must let them know what is on your mind. Sharing information helps to create a relationship between both parties. Dont compromise too quickly. Although you want to make a deal you dont want to be to hasty. Now that we discussed why negotiations fail well discuss how they succeed. Negotiations succeed because of proper planning. By spelling out your objectives, requests and what youll settle for youll be more prepared when going into a negotiation. Dont forget to know the same for the other party. Negotiations arent short term. You must be prepared to gain ones trust and create a long term relationship. If you wouldnt want to be treated specific ways make sure youre not behaving in that manner. You need to be, share information and concerns as well as listening to the other parties. Clarify any issues or questions you may have. By knowing the agenda you can prepare prior to the negotiation. Successful negotiations are made by understanding the other party. Look at the other parties viewpoint and you will be able to come up with a solution that is acceptable to all. As stated earlier listening to what the other party is saying so you can understand where theyre coming from. It is natural for one to want to talk but during negotiations its best to listen to the other party. In todays society we come across people with many different backgrounds. As much as wed like to think that everyone is the same were not. You need to be aware of the diversity that is encountered whether it is culture or language. People from different societies may have a different perspective and belief on how a negotiation should go. In some cultures its important to gain a relationship and not discuss the negotiation right away. In America were quick to get right down to business and forget the getting to know one another piece. By knowing the culture and or language you can have a successful negotiation by breaking the barrier and preventing any misinterpretation of what is said. Although the negotiation isnt a legal document make sure you write it down. Be brief, and concise about what was agreed upon. This will ensure you remember what the agreement was between the parties. In order for the negotiation to be a success you need to know what the what the position is of the other party and why they have that position. This will allow you to for create a win-win solution for all involved. Osama El-kadi states that â€Å"Successful negotiation is all about shaping the game before hand. This is what differentiates the men from the boys when it comes to major negotiation. This approach is called tactical-positioning leading to winning (El-kadi.).† Mr El-kadi explains this with an example of how to create a winning position prior to the negotiation. He gives a story of Mr Al-Fayed and his decision to purchase Harrods. Mr Al-Fayed didnt decide one day to walk in and purchase Harrods. He had designed a plan which took three years before he moved on it. He worked for someone on the board. He befriended board members, created credentials, gained trust, and when the time was right he advanced on his plan. By this time he was friends with the deputy chairman of the House of Fraser Group. He went to him one day and asked how much the company was worth. When the deputy stated they had an offer Mr Al-Fayed made a counter offer for almost twice the original offer. By Mr Al-F ayed was fully prepared by establishing a winning position prior to the negotiation. There are many things that affect negotiations. Negotiations are affected by the differences in people or the difference portrayed by people. First is communication. Communication is Any act by which one person gives to or receives from another person information about that persons needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or nonlinguistic forms, and may occur through spoken or other modes. (National Joint, 1992, p. 2) During negotiations the most visible and sometimes the most important type of communication is the non-verbal communication. Non-verbal communications are those visual signals which include facial expressions, body language or even the intonation of your voice. In the Essentials of Negotiation book it discusses three important non-verbal behaviors. They include making eye contact, body posture and encouraging. Eye contact can say a lot about someone. Many times people who are shy or dishonest do not look people straight in the eye when they speak. They look up, down or around so people cant see in to them. Looking someone in the eye is important so they know you are listening to them. However, you need to know the party you are negotiating with because â€Å"in some cultures such as the Japanese, prolonged eye contact is considered rude and is generally avoided (Payne, para. 2).† Body posture is another way to let people know youre paying attention. If youre slouched in the chair and look lackadaisical business negotiations arent going to go well because it will appear to the other party as you dont care. Lastly encouraging is non-verbal communication used by nodding your head or moving you hand to let the other party know you hear what theyre saying. Although you may not verbally be saying anything during the negotiation your body is saying a lot. Those non-verbal communications could make or break your negotiation. Besides non-verbal communication the language can affect your negotiation. Many people go into negotiations trying to use big words to either impress or possibly confuse the other party. Its important that everyone in the negotiation can understand what is being said. Trying to sound as if youre educationally above the other party is going to affect they way they think of you and the outcome of the negotiation. Also with diverse society we have and the number of different cultures its important everyone understands what is being conveyed. What you believe you may be saying may mean something totally different to someone of another culture. Even if they can speak English the translation is different. According to Great Scope Consulting, â€Å"studies show that successful influencers use two clusters of language styles during negotiations.† Just like in the supply chain management they are the push and pull style. You have a high push and low pull style if you give new ideas, information or shut the other person out. On the other hand you have a high pull and a low push if you seek information, build on ideas from others and test understanding. The style of influencing used will be dependent on the negotiation and it is important to be able to use either style. The suitability and characteristic of each style varies. The push style is more of a high risk, low commitment and wins-lose situation and is best used for short term negotiations. The pull style is more of a low risk, win-win situation and best utilized for long term. Another area that can affect negotiations is preparation. This has been reiterated a number of times throughout this paper because it is so important. Negotiations begin way before you sit at the table. It is a procedure that develops over time. It isnt a one time occasion. Gathering information and having adequate time to negotiate. You cant expect to go into a room and have a final agreement in 30 minutes. Negotiations take time. The whole purpose of a negotiation is to reach a win-win situation. Therefore you need to be aware of the win-lose styles and avoid them. Sometimes companies may not appear to be looking for a win-win situation and will use hardball tactics during their negotiations. As a negotiator you have to be able to identify the hardball tactics and decide how you want to handle them. An example of a company who often uses hardball tactics is Costco. Although most of the negotiations with suppliers are kept private lately Costco has been announcing their view on the situation. Recently Costco pulled the Coca-Cola products off the shelf to prove a point. The companies are negotiating over the price customers should pay for the products. â€Å"Costco never accepts a price increase from a supplier without examining every alternative possible to hold the line on price. At Costco, nothing is ever marked up 14% above costs. (Sarasohn-Kahn. 2009, para 7) Costco feels that if they cant give the value their customers deserve than they wont sell that product. Even though Coca-Cola is a large company and a valued supplier Costco is willing to take the risk and publicly announce the issues it is having at the negotiation table. This is one hardball tactic used. Coca-Cola now has to decide whether to ignore the tactic, continue with discussions or reply with a different hardball tactic. The negotiation between Costco and Coca-Cola hasnt been finalized so whether this hardball tactic works in this situation has not yet been determined. When playing this way it is important to understand the possible impact if this approach fails. Although negotiations can be successful this way if you really want to be successful during your negotiation process you must find out what the other party wants and figure a way to give it to them while getting what you want too. From our childhood years we negotiated with our parents to manipulate them into giving us what we wanted. Whether that was candy in a store, letting us stay up late, or buying that toy we really didnt need. At a young age we didnt really know what negotiation was all we knew was what we wanted and how to get it. As we figured out what negotiation was it was then that we had to start preparing for it. We couldnt react on an emotional level and expect to get what we wanted. Even though we should plan for negotiations they sometimes still fail as they did with Mr Al-Fayed who didnt realize he was weaker during his negation process. In his case he actually failed to plan and know what is position was prior to entering into the negotiation. However if you do the proper preparation you will most likely succeed in your negotiation. Negotiators need to be knowledgeable about what affects negotiations like verbal and non-verbal communication and push/pull influencing styles. It may not always be what you say that determines whether you create a win-win situation. Lastly, we discussed how some companies choose to use hardball tactics regardless of the potential impact therefore you need to be able to identify them and know how to handle them before you go into the negotiation.

Ghost Stories :: essays research papers

I’ve always believed in ghosts and spirits. Perhaps it was because it amused me, or perhaps it was because I’ve been stuffed with ghost stories ever since I was old enough to comprehend them. I’ve been around a lot of people who grew up in remote areas of the world. You know, the place where electricity doesn’t exist, and running house water is just a myth. Well, anyway, I’ve heard many ghost stories from them, mostly drawn from their actual encounters and experiences. These stories were pass on to me on many different occasions. Like say†¦ around a campfire, a mid-night drive across towns, or just under the dim candlelight of my friends’ basements.   Ã‚  Ã‚  Ã‚  Ã‚  One of my friends’ stories was about his dad. You see, back in those days when my friend’s father was just teenager, water was a rare commodity. At every dawn, he had to leave his home with two vases on either side of a stick on his shoulders to get drinkable water from the village’s well. The walk was about two miles. People did not live close to each other in those days, they lived on their farm, and every house was quite far from each other. There wasn’t any pavement, or cement street, roads were simply made out of rocks, and mud, and dirt. And the only mean of transportation was cows. Nevertheless, my friend’s dad always stopped by his neighbor’s house, the two boys grew up together and they’ve always walked alongside each other to get water. When Mr. Shoe, my friend’s dad, was fifteen, his friend died of malaria, so from then on; he had to walk to the well by himself.   Ã‚  Ã‚  Ã‚  Ã‚  One day, while coming back from the well, Mr. Shoe heard running footsteps coming from behind him. So he stopped and turned around, no one was there. The footsteps then slowed down to a jog, and then to a walk, then it stopped next to him. He was puzzled, but he wasn’t scared, so he kept walking. The footstep started again, but this time it was next to him. The footstep’s pace matched Mr. Shoe pace evenly as he walked down the street.   Ã‚  Ã‚  Ã‚  Ã‚  The tall grass that was growing on either side of the street, he recalled, drooped down and turned purple that day. It seemed dead and somehow†¦ evil. The sun did not rise yet, and the moon still hung stubbornly on the cloudless night.

Renaissance Humanism Essay

Renaissance means to be born again. The Renaissance was a period of cultural and intellectual rebirth for Europe; it started in Italy in the 14th century and lasted until the 17th century. Humanism was a very important piece of the Renaissance. This period happened just after the Middle ages which is dated from 400 to 1300. It was a method of learning based of reasoning and evidence. Studia humanitatis means humanistic studies, which were grammar, rhetoric, poetry, history, and moral philosophy. Francesco Petrarca, known as Petrarch, is considered to be the founder of Renaissance Humanism. He was one of the most important Renaissance poets who applied the values of ancient Greece and Rome to questions about religious Christian doctrines. He believed in the value of the study of philosophy and literature of the past; he encouraged this. Petrarch was one of the first people to spread the word of humanism. Once he did it spread fast and almost everyone had heard his ideas on philosophy. With his ideas the world was given a new perspective on life ,which is what the Renaissance was all about. There were many figures just like Petrarch, and a lot of them were political figures who spread humanist ideas with their positions. Coluccio Salutati and Leonardo Bruni became chancellors of Florence. They reached their authorities because of prowess in Latin in their speeches. They developed new ways of thinking about Florence’s government traditions of the republic based off the old writings of antiquity. Humanism increased the influence on education. People needed to learn Greek and Latin to understand the manuscripts. This was a challenge for the poor. This led to further education in the arts and philosophies which went along with those manuscripts. Consequently, there was a blast of scientific and technological development during the Renaissance unlike any that had happened in Europe for centuries. Renaissance Humanism’s most important characteristics lies in its spirits. Humanism was regarded as a free and open breath of fresh air. It was a way of thinking for yourself, and it was critical about the Church. It argued that people needed more intellectual freedom so they could build their own wisdom. The Humanists, rather than focusing on what they considered questions of logic, focused on the relation of the human to the divine. Humans were the high point and purpose of God’s creation for them. They tried to define the human place in God’s plan and the relation of the human to the divine; therefore, they centered all their thought on the human relation to god, and therefore they called themselves humanists. Humanists never ignored their religion; humanism is altogether a religious and educational movement, it is not a secular idea. Most religions were considered humanist by nature. Humanists probably received a reputation for not believing in god because it was focused on the writings of men who did not. Though, many well known humanists were active in church. Papal secretaries, bishops, cardinals, and even a few popes (Nicholas V, Pius II) were humanists in the Renaissance. These leaders were defined as secular. They were more interested in art and literature than sacraments and theology. Renaissance Humanism left a mark in society and changed all. It was one of the most important philosophical movements in history. Thinking, studying, writing, and questioning are the best ways to learn. These were all what the Renaissance Humanism mainly focused on. While it was started in Italy by one man, it blossomed and spread throughout the entirety of Europe. Even now we study Renaissance Humanism because of the everlasting impact it had on society.

The Importance of Peasant Women in Medieval Society essays

The Importance of Peasant Women in Medieval Society essays The Importance of Peasant Women in Medieval Society During the Medieval period, peasant women played many important roles. They performed a multitude of tasks every day and faced daunting challenges and pressures throughout their lives as they struggled to gain a place in their society. The roles of these women can easily be seen in a closer look at their entire lives, both in and out of the home. To begin, medieval peasant women executed many important duties in their households. For example, almost all chores were completed by the women. On any given day, female peasants might have sheared their sheep, spun the wool into string, woven the string into a peace of cloth, and sewed that piece of cloth into a new garment for herself or one of her family members. Still, their list of responsibilities continues. They had to do the wash, cook and clean, care for both the children and animals, tend to the garden, keep a fire, and occasionally hunt for food. Yet the women were not recognized for their efforts. They were considered to be inferior to their husbands and often appeared to be servants to them. A slight honor of managing the house or estate was only bestowed upon the women when their husbands would leave for long periods of time. The final aspect of the womens home life was in their care for and upbringing of children. The women usually bore many children, which w ere seen as an economic resource to the family. (integrity.com/homes/kernan/willkernan/essays/women.htm). The mothers role was to teach her children how to perform tasks and punish them for wrongdoings. Additionally, the mothers educated their children in religion and the alphabet. In short, the peasant women were vital aspects of their medieval households. Equally important to the peasant womans in-house roles were those that she played outside of the house. For instance, many of these peasants were skilled enough to be ...

Gender in Jackie Kay’s Trumpet The WritePass Journal

Gender in Jackie Kay’s Trumpet Abstract Gender in Jackie Kay’s Trumpet /02/An_Introduction_to_Literature__Criticism_and_Theory.pdf Bird, D., Dixon, R. and Lee, C. (2001) Authority and Influence: Australian Literary Criticism 1950-2000, Brisbane, University of Queensland Press. Retrieved from http://espace.library.uq.edu.au/eserv.php?pid=UQ:8899dsID=Bird_Intro.pdf Graessar, A.C. and Klettke, B. (n.d.) Agency, Plot, and a Structural Affect Theory Of Literary Short Comprehension, The University of Memphis. Retrieved from memphis.edu/psychology/graesser/publications/documents/IBSCHB2.pdf Kay, J. (1998) Trumpet, New York, Vintage Contemporaries. McRobbie, A. (2005) Postmodernism and Pop Culture, Routledge, London. Retrieved from ttp://m.friendfeed-media.com/b64ddf30a52cfe50d0a7907b198b1b67214613d5 Shirey, R. D. (2007) â€Å"A Shrinking Highlands: Neil Gunn, Nationalism and the World Republic of Letters†, International Journal of Scottish Literature.   3. Retrieved from ijsl.stir.ac.uk/issue3/shirey.pdf Stein, A. and Plummer, K. (July, 1994), I Cant Even Think Straight Queer Theory and the Missing Sexual Revolution in Sociology, Sociological Theory, 12.2 178-187. Web. 15 Retrieved from http://jsingleton.wiki.westga.edu/file/view/I+cant+even+think+straight+queer+theory.pdf/299878142/I%20cant%20even%20think%20straight%20queer%20theory.pdf Thrift, N. (2008) Non-Representational Theory: Space/Politics/Affect, New York London, Routledge. Warner, M. (2002) Public and Counterpublics (abbreviated version). Quarterly Journal of Speech. 88 (4), pp. 413 425.

Investigative report Essay Example | Topics and Well Written Essays - 500 words

Investigative report - Essay Example I would listen to customer as I walked around. It is important for you to note that Wal-Mart food chain stores are not as effective as you may think. The retail stores have a shortage of employees, a problem that people could hardly discover. Despite this problem, I observed that they stock a wide range of food and grocery products (Kipple, Adam and Wherry 23). During my visit to this Wal-Mart grocery store, I found that most customers prefer to shop there because the retail outlet stocks a variety of foods and grocery products. The food chain store stocks products such as cereals, soft drinks, fish, milk, fruit and vegetables. The list of grocery products on the shelves is endless. I found out that the retail store have a strength in availing products to the consumers on time (Kipple, Adam and Wherry 24). You should note that my observations were supplemented by consumer talks, which were not deduced from interviews. Indeed, I walked around the retail store just like any other consumer and never interviewed anyone. On another different note, the retail store had a shortage of employees ranging from the shop attendants, cashiers to the supervisors. The customers were hanging around the corridors and shelves because there were few shop attendants to direct them. Additionally, the same customers would line up for several minutes before they pay for the goods to the cashiers. There were many customers inside the retail store, not because they loved the store so much, but, due to the fact that employees were inadequate. I had thought that Wal-Mart is perfect and efficient even before visiting their food chain store. Being the leading grocery business in the US and the world, one might think that there are no problems in its operations. You should note that the retail store does well in stocking many types of products, but, has a shortage of employees to meet the customer needs. I will go beyond and remind you that Whole Foods is another company that deals with

Narrative of the Life of Frederick Douglass by Frederick Douglass Essay

Narrative of the Life of Frederick Douglass by Frederick Douglass - Essay Example It was Douglas’ firm belief in his abilities that empowered him to act as a revolutionary activist, who then played a key role in the abolitionist movement. The hard earned self-education also enabled Douglass to write his remarkable autobiography ‘Narrative of the Life of Frederick Douglas, an American Slave’, which details various aspects of his life as a slave and immorality of slavery itself. His escape from slavery was a major event narrated in his book that further determined the course of his life. In order to understand Douglas fight against slavery, it is important to identify the key motivations behind his struggle that will probably address how the slave became a citizen. Earlier in the story, Douglas describes a series of events in which he witnessed some acts of cruel brutality against fellow slaves in his early age. His mother passed away when he was seven but felt nothing difficult due to their forced separation a lot earlier. He saw Aunt Hesterâ₠¬â„¢s being cruelly whipped by his master till she was covered with blood. This event introduced him to the real and horrible character of slavery. In his own words, "it was the first of a long series of such outrages, of which I was doomed to be a witness and a participant. It struck me with awful force. It was the blood-stained gate, the entrance to the hell of slavery, through which I was about to pass. It was a most terrible spectacle" (Douglas, 1996). Douglas later describes of himself as being deeply affected by the singing of slaves in detail. He also narrates several events that left him with an immense hatred of slavery, including the brutal murder of Demby at the hands of Gore. Such brutal and inhumane occurrences motivated in him the utmost desire to escape from slavery. The prime event that helped him to determine his pathway and provoked in him the desire to gain knowledge occurred after he was removed from Colonel Lloyd's plantation to Baltimore, for serving the son of Hugh and Sophia Auld. It was here that he discovered the joy of learning when Sophia Auld taught him how to read a word using alphabets. However, Hugh Auld disliked his wife's efforts and forbade her by saying that, "If you give a nigger an inch, he will take an ell. A nigger should know nothing but to obey his master - to do as he is told to do. Learning will spoil the best nigger in the world. Now if you teach that nigger how to read, there would be no keeping him" (Douglas, 1996). These words deeply convinced Douglas that learning was the pathway leading to ultimate freedom of a slave. After being sent back to the country from Baltimore, Douglas was eventually lent to Edward Covey for a year. Mr. Covey fed him enough food to eat but often whipped him for his awkwardness. Covey was known to be a slave-breaker and his cruel treatment crushed his strong spirit. One day, when Covey tried to tie him up, he strongly resisted and fought back. Douglas regards his fight with Covey and hi s surprising cowardly response as one of the major turning points in his slave career. According to him, "it rekindled the few expiring embers of freedom, and revived within me a sense of my own manhood. It recalled the departed self-confidence, and inspired me again with a determination to be free" (Douglas, 1996). He became confident in his belief that no matter how long he remains a slave, he will get freedom eventually. He also planned to escape with some fellow

Devising of Optimisation Models and Modelling Systems for Supply Chain Essay

Devising of Optimisation Models and Modelling Systems for Supply Chain Planning and Management - Essay Example Supply chain misalignments, the main challenges facing today's supply chains, can be grouped into the following four major categories. Supply chain incentive misalignment characterizes the lack of consistent incentives among supply chain partners. It is well understood that different parties in the supply chain often have different incentives for doing business. They will not cooperate with their supply chain partners unless they have an incentive for doing so. Supply chain incentive misalignment is associated with two common observations in supply chain management. First is the widespread existence of conflicting objectives among the supply chain partners. For instance, suppliers typically want manufacturers to commit themselves to purchasing large quantities in stable volumes with flexible delivery dates. Unfortunately, manufacturers require just-in-time (JIT) supply in small batches from their suppliers due to changing demand and their unwillingness to hold inventories. Thus, the suppliers' goals are in direct conflict with the manufacturers' desire for inventory holding and flexibility. The otheThe other observation is the lack of shared visions (and risks) between the supply chain partners. For example, suppliers, manufacturers, and retailers often optimise their inventory levels according to their own forecast of future demand. They do not share their observation of the shifts in the marketplace. The result is high inventory costs, high response time or poor service levels. In practice, aligning supply chain incentives can be achieved through so-called performance measurement schemas (Lee and Whang, 1999, 633-40). A performance measurement schema specifies the rules such as how supply chain costs can be calculated and allocated, what service levels should be achieved by supply chain partners, and what constraints the supply chain partners should abide by. Supply chain process misalignment occurs when supply chain processes are not synchronized within or between trading partners. Efficient and effective supply chain management requires innovative enterprise and inter-enterprise breakthroughs for synchronization of supply chain processes. The critical factor behind supply chain process misalignment is the interdependency of supply chain processes. Tackling the issues of supply chain process misalignment entails determining which process does what (in the case of managerial processes, which process decides what) and which process knows what. Supply chain information misalignment occurs when information necessary to support decision-making processes is not readily available, not usable or incorrect. Although recent developments in information technology, such as the internet, enable more information to be readily available for use, supply chain information misalignment still exists due to several reasons. Firstly, the needed information

Certain unspoken rules known as mores Essay Example for Free

Certain unspoken rules known as mores Essay In today’s world, there are certain unspoken rules known as â€Å"mores† that keep people from engaging in activities that are immoral and criminal. These mores vary slightly from country to country, but some seem to be followed by nearly every society. Murder is never socially acceptable, and in most situations, neither is incest. In an effort to understand why such different societies find the same actions repugnant, a branch of psychology known as Evolutionary Psychology has been formed. Evolutionary psychology is based on the ideas of Charles Darwin. He developed the theory of natural selection, which can be defined as â€Å"the differential contribution of offspring to the next generation by genetically different members of a population† (Crawford, p. 2). Evolutionary psychology takes Darwin’s theory of natural selection and applies the theory to explain how we as humans overcame certain problems that our ancestors encountered, primarily the issues of mating and incest. Following the idea of â€Å"the evolutionary psychology of brother – sister incest avoidance,† Darwinists have found that raising different sex children together has a profound impact on how they are attracted to each other (Crawford, p. 4). As a general rule, they do not wish to mate, and that wish â€Å"reflects a mechanism humans evolved† to avoid inbreeding and genetic problems often suffered by the next generation produced from incest (Crawford, p. 4. ). There are more researchers that take the idea of ancestral cues and evolutionary psychology and apply them to what most people think of as a serious health problem. Some researchers take the idea of evolutionary psychology and apply it to the problems that mostly young women have with anorexia. These researchers tend to focus on the idea that when young women feel they are in a situation that is unfavorable for reproduction, they attempt to render their bodies unfit for bearing children. The researchers believe that anorexia â€Å"may reflect an ancestral reproductive suppression mechanism activated by contemporary cues† (Juda, Campbell, and Crawford, p. 200). In more simplistic terms, the researchers believe that when a woman of childbearing age finds that she has a lack of support, a lack of resources, and an unsuitable mate, she will purposefully lose weight to the point that her body would not be able to become pregnant. In the unlikely event she did become pregnant the odds of the pregnancy completing successfully would be very low. The researchers believe the action taken by these women is triggered by a trait passed down from our ancestors that would keep the population low in times of trouble, such as famine, for example. However, society seems to lean toward the idea that women lose weight in an effort to look â€Å"beautiful. † Although being beautiful may be some women’s motivation to lose weight, researchers believe that beauty is not the only motivation. There are different standards for beauty all over the world. In the United States, there is a prevailing attitude that thinner is prettier. One can contrast that attitude with other counties that find bigger women to be more desirable. Most people think that â€Å"social pressures† make women in some countries want to be thin, but evolutionary psychologists have a different viewpoint. Some researchers believe that not only does an ancestral cue cause women to have eating disorders, but a similar cue could influence women to gain and lose weight in normal ranges due to the socio-ecological state in which they live (Salmon, et al, p. 2). More so, these same researchers believe that this cue is being felt to an extreme degree and for longer periods in the Western Hemisphere (Salmon, et al, p. 2). Thus, weight control is considered to be the result of an internal mechanism, not individual standards for beauty. Evolutionary psychology is an interesting branch of study that may prove useful in gaining a better understanding of what we do and why. Cues from the past influencing the world that we live in today is an interesting approach to determining the hidden reasons behind people’s actions.

The Global Journey In The Sin Dejar Huella Media Essay

The Global Journey In The Sin Dejar Huella Media Essay Sin dejar huella (Without Leaving a Trace, 2000) is a film written and directed by Marà ­a Novaro. It is based on a journey undertaken by two female fugitives Ana and Aurelia travelling along the back roads of Mexico from Ciudad Juà ¡rez to Cancà ºn. Sin dejar huella is similar to Novaros other film productions: it is structured around a physical, objective journey and Novaro makes clear allusions and references to the melodramatic themes of motherhood, female friendship and invisible male figures in contemporary Mexico. Sin dejar huella belongs to the niche genre of the womens road movie and has triggered comparisons with Ridley Scotts tragicomic feminist road movie Thelma and Louise (1991). Cohan and Hark outline the road movie as representing a questà ¢Ã¢â€š ¬Ã‚ ¦for a better life, a new social order, or fulfilment.  [1]  However, the journey across Mexico in Novaros feature film transcends the conventional spiritual quest of finding yourself and Bildungsroman as associated with this movie genre. It differentiates itself from the melodramatic undertones of her earlier film productions and the lightheartedness of Scotts 1991 feature specifically through the interplay of amalgamating elements from the cultures of different regions  [2]   the local and global influences and behaviour in Mexico through which Novaro addresses her socio-political concerns of poverty, social neglect, globalisation and the pace of modernity. In this respect, certain parallels can be drawn between Sin dejar huella and Dennis Hoppers Easy Rider (1969) in which, as one critic points out: The search for America undertaken by Captain America and his sidekick Billy is not geographical, it is literally a quest to find out where Americas head is at. The people and places represented in that quest are evocative of different states of consciousness co-existing unpeacefully in this country and all over the world. Each stop on the road is an encounter with a different awareness of what is real and what is of value. Novaro uses the velocity of the high speed chase in the narrative to ignite the film from within, effectively creating a momentum through which she engages the audience and, similar to Hoppers 1969 feature, enters an incisive discourse to find out exactly where Mexicos head is at. This essay is an attempt to investigate Sin dejar huella within the context of the glocal  [3]  ; focusing on the mise en scà ¨ne and the characterisation of the protagonists, I will consider how aspects of the local, regional and global or the micro-meso-macro are pooled together to generate an image of contemporary Mexico. More specifically, I will analyse the changing roles of Ana and Aurelia and the development of camaraderie between the two initially polarised characters as they progress through their journey: I will attempt to draw a correlation between the local and global influences they confront and are forced to adapt to, in particular from their positions as women living on the margins of Mexican society, and how this leads to a level of co-dependency and a drive for the formation of their relationship, representative of a creation of a new identity in Mexico. Firstly, it is significant to consider the influences and reasons for Novaros interplay with the local and global in Sin dejar huella, and how they enable the film to explore aspects of globalisation in Mexico. Mexicos entry into NAFTA  [4]  in 1994 and President Salinas de Gortaris free-market policies led to a fall in national film production and distribution. Subsequently, agreements and alliances were established between Spanish and Mexican production companies in the late 1990s with the aim to fortalecer los lazos de coloboracià ³n  [5]   to locally produce films and television programmes (where it would have been cheaper) and extend their reach beyond the national, and towards regional and global markets. The preconditions of these agreements were to incorporate Mexicans and Spaniards at the level of both cast and crew, generally in proportion to the percentage of funding offered by each country  [6]   essentially an obligatory interplay and exchange between the lo cal and the global. Sin dejar huella was part of this new wave of transnational cinema production: it was co-produced by Mexicos AltaVista Films and Spains Tornasol Films, and Aitana Sà ¡nchez-Gijà ³n a widely recognised Spanish-Italian and Hollywood film actress  [7]   was cast as the female co-protagonist in the film. The representation of distinct upbringings and ways of life in Spain and Mexico are underlined through the mise-en-scà ¨ne, characterisation, and the cooperation between the two protagonists in Sin dejar huella, which relate to the idea that the interplay between the local and the global stems from the preconditioned film production requirements and transnational influences. From the outset of the narrative, the costume and the dià ¡logos humorà ­sticos  [8]  between Ana and Aurelia draw immediate attention to their differing local and global consumer attitudes: Ana wears luxury Western designer accessories, such as high-heeled sandals, a Longines watch and Gucci sunglasses which are emphasised in repeated medium frame talking head shots. Aurelia, conversely, wears cowboy boots relating to the traditional outfit of the Mexican vaquero and has neither heard of these global brands, nor recognises their monetary value: she comically mistakes Gucci for Fuchi and exchanges the Long ines watch for only enough money to buy a telephone call-card. As the narrative progresses, it is significant to note that the women share and barter their clothes and accessories. The economic and information exchange between Spain and Mexico and the establishment of friendly ties between the two countries in the film production, and also represented in the on-screen local-global trade could in fact be a constructive and encouraging image of Mexicos entry into global economic activity. However, although the incorporation of Sà ¡nchez-Gijà ³n was a mere compliance with the conditions of co-producing, and the economic activity in the narrative representative of a progressive image of the Mexico-Spain film alliance, a close cinematographic analysis of the maturity of Ana and Aurelias relationship, and the shifting image of what it means to be a Mexican woman would reveal that the interplay between the local and the global transcends these practical factors. The doll is a widely recognised and iconic symbol of the feminine ideal; it is a beautifully constructed, motionless object that is subject to gaze and adoration. In the opening ten minutes of Sin dejar huella both Ana and Aurelia break away from this anachronistic and illusory symbols of Mexican femininity in the physical destruction of doll figurines: for Ana it is a ceramic figure of dama de Kolpecà ©, una tejedora, figura de Jaina del periodo clasico maya  [9]  she was exporting as a replica Mayan artefact to the Museum of Denver, Colorado; for Aurelia it is the bride figurine from her wedding cake and under which she had stashed cocaine for her narcotraficante boyfriend. Despite the physical exterior of the figurines a bride and a weaver it is the interior of the figurines are the sources of their corruption that have led them to embark on this quest the drugs and the forgery what the women have to resort to/ the realities of life as a woman in Mexico despite the education and (what appears to be) a stable marriage life on the margins is and are the factors that have driven them to embark on this quest to find out that what is actually contained within the dolls (for Ana it is a Mexican peso and in Aurelia ´s case, drugs), Destruction of what the doll represents and evocative of their search to find a new alternative definition of femininity in contemporary Mexico, albeit perhaps a broken and less defined image. This journey away from the expectations of womanhood that they have essentially been forced to conform to by default is exemplified in the road sign No hay retorno since there is effectively no turning back; Ana and Aurelia had to break this image, showing almost a progressive image and a development. Before the women have even met each other in the narrative they are united The physical destruction of the dolls as the towards achieving their liberation is representative of the journey these women will undertake as they continue through the journey across Mexico This dichotomy the two women face between subserving the image and breaking away to achieving exactly what they want, serves as a vehicle towards the formation of their friendship and an establishment of their co-dependency. In every scene in which their friendship is developed the fundamental human needs are brought to the forefront, despite the local-global differences that surround them: When Aurelia witnesses Ana drinking water from a public fountain, Aurelia is shocked and offers to buy her bottled water. It is ironic in their reversal of attitudes and financial situations: Ana is the more globalised traveller, yet is faced with a situation in which she cannot pay for a basic human requirement, Aurelia, a woman who has grown up working in the sweat-shops of Northern Mexico ironically is aware of the problems of drinking tap-water. It is at this moment that a level of dependency arises from Ana onto Aurelia. This dependency that emerges is particularly significant in reference to Aurelia ´s mocking comment in the car Loz ezpaà ±olez hablan azà ­, emphasising the lisp common in Spanish speech, which draws attention to their global differences. This dependency is transformed into a friendship between the two women as witnessed at the Playa Paraà ­so where a sign embedded in the sand which reads Sà ³lo se encuentran amigos aquà ­ is focussed on and the women subsequently bathe in the sea water. Their physical immersion into the water perhaps could be inferred as a religious imagery of soul cleansing or baptism or the two women united by the water, a vital ingredient for life, and an element that is necessary for all regardless of their race or nationality. This visual imagery is significant in Novaro ´s interplay between the local and the global because the sea is the factor that connects the local and the global, national and international altogether not solely in a conceptual manner but also geographically. This concept of the connection between nations through water (*) is represented in the scene that motivates Aurelia to embark on the journey itself in which she watches a man (like Ana and Aurelia) take of his clothes and cross a river to El Paso, Texas. The notion of water as an immersing factor in representing the ability to cross / traverse across onto a new, better world is also what differentiates the women when confronted by borders each women reacts differently as a result of their upbringing and where they essentially originate from. Ana, as a  ´globe-trotter, having lived, worked and loved in many countries confronts borders as a means of surviving financially she trades false Mayan artefacts to the Museum of Denver, America. Aurelia, conversely, views borders as a liberating factor: a chance to improve her lifestyle and provide her children with the opportunity for a better life. The relationships with men are significant factors that differentiate the women Ana ´s characterisation as a femme fatale as emphasised by the mise-en-scene in her dress is chased by a lecherous cop, Mendizabal : he smells her hair and almost fetishises his search for her, and in fact his hunt for her is like him wanting a foreign woman as a trophy to hang up. Ana is somewhat feared by men as a result of her education and her dress. Their relationship with men Ana and Mendizabel goes beyond the femme fatale as her costume would suggest she does not want to use her beauty, charm or sexual allure to ensnare Mendizabel She does however torture her lover denying confirmation of her affection and driving him to the point of obsession and exhaustion so that he is incapable of making rational decisions it ultimately leads to his death he is killed by the wrong person She is in fact feared by Mendizabal Aurelia and BILLY AND JUANITO even her sexual relationship is with a 19year old boy Her relationship with men is reflected on to youth of mexico perhaps a progressive image of Mexico? Education of Juanito Sex scene he goes for her breasts nurturing mother Aurelia is the madre coraje will risk anything for her children using the traditional methods of education, good-schooling ensuring change, Juanito holds strong morals Heralclio Chuc progressive image of Mexico heading towards globalisation and a romanticised image of the past vs. the irony of the indigenous culture still existing within the forces of global.. Margins of society left out and the irony that they have tore-create their roots/ portray themselves as existing in the past attempt to regenerate their history (illegally) In an interview with Fernando Brenner, Novaro stated that: Querà ­a mostrar un Mà ©xico muy contrastante: el sur y el norte. Y dos mujeres muy diferentes. Ademà ¡s una de ellas tenà ­a que tener mà ¡s capacidad para ver a Mà ©xico, precisamente por no ser mexicana. Ése fue mi punto de partida, y una sensacià ³n que tengo no me siento mexicana en la zona Yucatà ¡n, como le pasa a muchos mexicanos, pues estamos en la regià ³n maya. Y sea que esa vivencia, la de ser una extranjera en mi patria, convive con mi encanto por estar en mi paà ­s. Foreign influence in Mexico Road movie genre inexorably transcultural The movement in the movie itself parallels this shifting image of Mexico Last paragraph the image of a changing mexico isnt negative a progressive image of the change and that the foreign influence isnt always going to be negative However, despite the fast-pace change of modernity/ global influence, there is still a level of humanity this doesnt change Ana steals the money but brings it back, mariachi band at the end she remembers Survival basic human needs they converge in this respect because they both rely on each other/ are dependent on each other food, drinking, sleep

The Problems Defining Genre :: Literature Essays Literary Criticism

The Problems Defining Genre Genre denotes a systematic way to categorize literature. The term might be considered academic jargon; however, it produces up a set of expectations that allow us to judge literature. These expectations or criteria also allow us to compare with other literature in the same as well as different genres. In spite of these expectations, genre does not dictate a set of rigid rules; in fact, genre is more descriptive than prescriptive. Problems in defining genre often arise because there are frequently sub-genres: romantic comedy might be considered a sub-genre of comedy, revenge tragedy of tragedy and gothic horror of horror. It becomes increasingly difficult to see where one sub-genre ends and another begins. Also these categories are seldom pure. For example, Hamlet, a revenge tragedy, includes aspects of romance and even a comic scene or two. Our popular culture makes defining genre challenging because what is vital one day might disappear the next. An example of this is the current insistence upon a happy ending. Since tragedy is often characterized by an unhappy or "right" ending, according to Aristotle, popular culture no longer welcomes the tragedy with the relish it did at other times in history. Our Town being the exception that comes to mind, as well as the one-man shows. Poetry makes frequent use of this voice. In Daddy by Sylvia Plath, the author address "Daddy" throughout the poem. Shannon Chamberlain's use of Aesop's fable The Parrot and his Cage was another example of this single voice narrative. A second voice option is the drama or dialogue that involves talking between two characters with no narration. All of the plays we are reading in class fit this category as well as Stacy Burleson's example of Merlin as a legend in film. Finally, the combination of the narrator plus dialogue is just as it seems, a narrator talks to the audience (or reader) but the characters talk to each other. The TV shows The Fugitive, Dragnet, and Twilight Zone come to mind as examples of this. Narrative genre, by contrast, focuses on the storyline or plot. Tragedy frequently introduces a problem, there is struggle for control, finally a realistic and often unhappy ending that resolves the problem.