Medias Influence On Visual Content - 2460 Words

Most advertisements are consisted of pictures and videos, which are designed to propagandize the corporate image and do persuade to public, they always focus on rhetorical figures constructed from visual rather than verbal elements (Phillips McQuarrie, 2004:114). Advertisement is ubiquitous and forms a vast superstructure with an apparently autonomous existence and an immense influence (Gottschalk, 1999:316). Consumers may learn inferences under the influence of communicators’ desireï ¼Ë†O’Donohoe,2001:91 ; Mick McQuarrie,2003:424ï ¼â€°Plus, according to scientific research on human brain, selection on visual content can produce a fast electrical response in the left-brain hemisphere, which suggests the companies have to creative the most†¦show more content†¦At the beginning of Rimowa commercial, a man shows up on the screen with confused eyes, it seems that he is in a street market and the background music is full of exotic tune. Then he unfolds a map. Ap parently, this man doesn’t belong to this place. He stops and asks a people whom looks like a local, and naturally, he puts the silver luggage that has groove structure of the shells (Rimowa 2016) on his back side. However, this side is a slope and the case rolls down the steps. The owner doesn’t notice that, still concentrates on the guide’s explanations. With the ringing crash sounds, the case smashes on the rock stairs, bounces and falls for three times. At the same time the case flies out the narrow alley, a van passes by. The case drops into the car hopper. It looks like the luggage will be took away by the van. But, by a lucky coincidence, one clasp on the car hopper is loose. When the van turn left on a crossing, the right side baffle opens, and the case is been threw out. It hits roadside rocks, lies on the road. Some teenagers see this happen, they stretch out their bodies, want to seize this case. Suddenly, a short, emaciated boy carries the case and c hased by other teenagers. It can be seen in the frames that this boy really wants to own this case, but--- he finally comes